28 January 2013

National Awareness Campaigns

It seems to me that every day is a national awareness day for one thing or another. It was only when I discovered this website www.national-awareness-days.com that I realised the scale of the problem. Here is the list for February, and there may be more:

  • Acupuncture Awareness Week
  • Bramley Apple Week
  • British Yorkshire Pudding Day
  • CC Awareness Month
  • Children Of Alcoholics Week
  • Day For Change
  • Eating Disorders Awareness Week
  • Fairtrade Fortnight
  • Go Green Week
  • Gold Heart Day
  • International Mother Language Day
  • Marriage Week
  • National Chip Week
  • National Doodle Day
  • National Heart Month
  • National Nest Box Week
  • National Wear Red Day
  • Rare Disease Day
  • Raynauds Awareness Month
  • Safer Internet Day
  • Student Volunteering Week
  • Think About Sex Day
  • Tinnitus Awareness Week
  • University Mental Health and Wellbeing Day
  • Work Your Proper Hours Day
  • World Cancer Day
  • World Thinking Day
  • World Wetlands Day

Surely by having so many awareness campaigns the effect is diluted to be almost negligible. Does anyone take these things seriously any more? Even when I used to see national osteopathy week mentioned I had to stifle the urge to yawn, although a few years ago something happened that made me take a bit more notice: a colleague wrote a rather personal and explicit letter to the lady in his life that ended with the line “I want you NOW”. Then he accidentally hit “reply to all” and emailed it to everyone on the mailbase. Shortly afterwards he sent an apology to everyone expressing his regret and embarrassment at what had happened. Only one person replied, to say that he assumed NOW was an acronym for National Osteopathy Week.

So please excuse me if you see a little smile whenever National Osteopathy Week is mentioned.

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Blog Author

My name is Bill Ferguson and I am an Osteopath and Acupuncturist. I run a private practice in Tenterden, Kent.

Bill Ferguson, Osteopath and Acupuncturist
Bill Ferguson
Osteopathy Clinic
Tel: 01580 762754

I am registered with the General Osteopathic Council (GOsC), the regulatory body for osteopathy and I have been helping people in pain for over 20 years.

For further information about my osteopathy practice see my website www.billferguson.co.uk where you will find more information about me.